In 2011, the first-level discipline of the Business Administration was approved by the academic degree committee of the State Council, with the authorization of enterprise management, accounting, technical economy and management, 3 master's degrees in discipline. The discipline of business administration is the key developing subjects in the university during the “12th5-year” plan. It is determined as the advantage discipline in 2015 in the university, and also the university takes the discipline as one of the key support and construction of six disciplines during the “13th 5-year” plan.
Enterprise Management
TheMasterDegreeprogramof Enterprise Management wasapproved by the Academic Degrees Committeeofthe State Council in 2003 and started to recruit students in 2004.
Major Course
The main compulsory courses for postgraduate students include Advanced Management, Advanced Microeconomics, Modern Management Theory and Methods, Enterprise Strategic Management, Marketing Management, Senior Human Resource Management, etc. The main elective courses include Industrial Economics, Research Methodology of Management, Organizational Behavior, Advanced Financial Management, etc.
Research Direction
(1) Enterprise Strategy and Management Innovation: This stream of research defines enterprises growth as the core issue and follows the logic of value network construction. Research topics include growth path, strategic synthesis, value co-production, business model innovation, and management change in dynamic market environment.
(2) Marketing and Brand Management: Embedded in internet economy, this stream is designed to improve enterprises’intangible value and focus on research issues such as consumer behavior, marketing innovation,brandequity, and integration of marketing and technologies.
(3) Human Resource and Organizational Management: With the goal of building enterprise competitive advantages and guided by human-orientated management thoughts, this stream of research pays attention to organizational structural optimization, human resources policy matching strategies, employee motivation and employee commitment from a strategy perspective.
Accounting
The Master Degree program of Accounting was approved byAcademic Degrees Committee of the State Council andestablished in 2005and began to recruit students in 2007.
Major Course
Main compulsory courses for postgraduate students include Advanced Management,Advanced Microeconomics,Accounting Theory, Financial Accounting Research, Financial Management Research, Management Accounting Research, etc. Main elective courses include Industrial Economics, Management Research Methodology, Advanced Financial Management, Auditing Theory and Method, Accounting Standards Research,Econometrics,Economic Game Theory and so on.
Research Direction
The research of this discipline involves the Basic Theories and Methods of Accounting (including Structure and Contents of Accounting Theories; Theories and Methods of Accounting Recognition, Measurement, Record and Report; Environmental Accounting; Human Resources Accounting; Behavioral Accounting; Value Chain Accounting and other new areas), Corporate Financial Management(including Corporate Finance, Comprehensive Evaluation on Financial Performance and Environmental Performance, Enterprise Value Assessment, Theories and Methods of Multi-national Corporation Financial Management) and Corporate Management Accounting(including Forecast and Decision of Production and Business, Forecast and Decision of Capital Expenditure, Comprehensive Budget Management, Cost Control System, Responsibility Accounting System, Theories and Methods of Strategic Management Accounting).
Technical Economics& Management
The Master Degree program of Technical Economics& Management was approved in 2011 andbeganto recruit students in 2012.
Major Course
The main compulsory courses for postgraduate students include Advanced Management, Advanced Microeconomics, Advanced Technology Economics, Operations Research, Advanced Project Management, Technology Innovation and Management etc. The main elective courses include Industrial Economics, Research Methodology of Management, Value Engineering, Technology Management, Project Financing, Econometrics, etc.
Research Direction
This discipline mainly studies Technology Innovation Theory, Technological Progress and Assessment methodology, Theory of Economics Benefits and its Calculation Methods, Productivity Theory, Financial Innovation, Project Evaluation Theory and the Feasibility Studying Methodology, Assessment Methods of Resource Exploitation and Usage, Coordinating and Sustainable Development Theories for Economic and Technology Society. The most distinguished research fields include: studies of technology innovation with a utility diffusion and technology innovation capability perspective, studies of high-technology enterprise’s development and its performance evaluation methods, empirical and theoretical studies of regional innovative collaboration and economic growth model, an exploration of the theories and methodologies of Value Engineering, an expansive research of the application areas of Value Engineering, studies of project’s construction evaluation and decision of investment and finance, taking the evaluation and decision of high-technology projects as future research emphasis.
